eos are entertaining enough that
people will stick around to watch
the whole thing, and which ones
lose the viewer’s interest. By
searching for view duration for
specific videos, you can also see
which points in time during the
video people tend to click off. If
there’s a nosedive in watch time
halfway through, go re-watch
that video and see if there is an
obvious reason people left at that
part in particular.
BUILD AN AUDIENCE
This tab is all about demograph-
ics. In other words, this section
shows you the kind of person
most likely to be watching your
videos. Here you’ll find: your
channel’s watch time by sub-
scribed vs unsubscribed viewers,
the top countries from which
your videos are being watched,
the subtitles used, languages spo-
ken by viewers, the most common
age of your viewers and viewers’
genders. While good informa-
tion to look over, it’s not always
reliable. For example, people on
YouTube often watch from others’
accounts, aren’t logged in at all,
or have an inaccurate age or loca-
tion. Also, the gender metric is
unreliable and binary, and not all
viewers’ demographics are shown
or enabled. Even so, being aware
of these approximations can help
you understand your audience a
little better.
OTHER INFORMATION
Outside of the analytics page,
YouTube Studio offers plenty
more information about your
channel’s health. Clicking on the “Videos” tab on
the sidebar will show you stats for each of your
videos individually. Comments
The “Comments” tab on the sidebar shows all the
comments on your channel, which you can sort
through by video. This is probably the best way to
analyze and understand direct feedback from the
viewers themselves rather than raw numbers. The
relationship between your number of views, likes,
and comments says a lot about viewer engage-
ment, and engagement is one of the most impor-
tant aspects of building a successful and fulfilling
channel with a loyal audience.
It’s best to leave comments and likes enabled for all
your videos, and you should also keep your sub count
public. It’s been shown to make viewers feel more di-
rectly involved and aware of the other people watch-
ing. Fostering a healthy, supportive community is the
best way to gain feedback and learn how to improve
as a creator. GUIDES
Understanding Your Channel AnalyticsThe Build an audience tab helps you understand who is watching your
videos, from where and for how long.