look like transparent rectangles
filled with whatever content you
wish to promote; they light up if a
cursor passes over them, provid-
ing a visual cue urging people to
click ahead.
There are four actions you can
promote through end screens.
You can encourage viewers to hit
that sweet subscribe button— an
obvious choice — or you can ask
them to visit another website.
Typically used for crowdfunding
or merchandise, that website must
be officially associated with your
channel before you can link to it
via the end screen. You can also
link to another YouTube channel,
which is great for promoting your
collaborators.
 Finally, you can use the end
screen to promote another video
or playlist from your own chan-
nel. For this option, you can either

BEAUTY & FASHION

A Beginner’s Guide to YouTube End Screens

choose a specific video, your most recent upload, or

a YouTube-selected video to best suit that individual

user. Given the efficacy of YouTube algorithms to

keep people watching, I’m personally a fan of the

last one to suggest something based on the viewer’s

content preferences.

PROMOTING YOUR CHANNEL

Overall, the end screens are a great way to promote

more content while reminding viewers of other links

and content you referenced in the video. They also

provide a neat conclusion to each video, helping you

appear more polished and professional. No matter

what kind of content you make, it’s handy to include

goal-posts so the viewer knows what to expect: a con-

sistent ending helps build trust so the viewer knows

what to expect from your channel.

Similar to making room in your scripts for in-video

ads, you can make end screens more effective by

including verbal calls to action. You can monitor this

through your analytics tab, but people are much more

likely to click on something if they have both visual

Jamie Oliver’s FoodTube uses end screens to promote other FoodTube

videos, making it easier for viewers to continue watching.

END SCREENS

PROVIDE A NEAT

CONCLUSION

TO EACH VIDEO,

HELPING YOU

APPEAR MORE

POLISHED AND

PROFESSIONAL.

“