BY ROBIN CRIPE
There are a lot of ways to find suc-
cess on YouTube, and there are just
as many ways to fall short. Here
are a few quick tips for avoiding
easy mistakes new gaming chan-
nels often make:
- NOT FINDING A NICHE
AND CHOOSING THE
WRONG GAME
Every popular gaming channel
starts off small and grows an
audience. The easiest, best way to
do this is to find a niche and oc-
cupy it. Rather than discuss every
new game that comes out and get
drowned out in a sea of established
voices, find an underrepresented
game, game series or genre you’re
passionate about and focus on
that. Running a successful gaming
channel comes down to finding an
audience, and if you can adopt an
established fandom, you’re already
halfway there.
A series known for its cryptic
lore and tough-as-nails game-
play, Dark Souls was officially a
hit when VaatiVidya uploaded
his first video in 2012. Over the
course of seven years, his in-depth
GAMING
6 Mistakes that New Gaming Channels Make
(and how to avoid them)
With so many gaming channels out there, how do you differentiate yourself, cre-
ate an audience and achieve success?
GAMING