success to building a strong, loyal
community. The 16th most funded
page on Patreon at $52,000 a
month, Easy Allies has an active
forum, live streams regularly and
incorporates its audience into
podcasts and videos.
- NO UNIQUE INSIGHT
Maybe you want to create video
essays — longform content that
takes a deep dive into specific
games, issues or the news of the
day. While you should be pay-
ing attention to other channels
and what they do right in terms
of production and content, it’s
important to make sure that what
you say comes from you. Emulate
the style and production of popu-
lar video essayists; don’t regurgi-
tate their commentary.
Producing news, reviews and
commentary, Super Bunnyhop
first found success releasing long
critiques into beloved games and
franchises like The Legend of
Zelda and Metal Gear. Today, he
has over 400,000 subscribers and
has been regularly featured on
gaming titans like the Co-Optional
Podcast, formerly hosted by the
late TotalBiscuit. - NO PERSONALITY
Be yourself. As cheesy as that
advice sounds, make sure your
personality shines through your
content. Incorporate short bits
and skits into your intros and out-
ros. Include comedic annotations.
Don’t over-edit or excise every
GAMING
6 Mistakes that New Gaming Channels Make (and how to avoid them)little fumble and outtake. YouTube isn’t national tele-
vision and audiences will always appreciate a creator
who isn’t afraid to take chances and make mistakes.
Let your viewers relate to you.
With 3 million subscribers, the AngryJoeShow
is one of YouTube’s most successful gaming chan-
nels. Joe Vargas’ always includes short skits in his
long-form reviews of popular video games. Joe,
along with his friends and fellow gamers, dresses
up as characters and acts out scenes, poking fun at
themselves and the game in the process.Easy AlliesSuper Bunnyhop