great place to start is at the top
with the Program Directors of the
subjects you’re building con-
tent around. They can guide you
directly to the people who might
benefit most from your videos.
After all, a fitness class isn’t going
to be too interested in your video
on basic woodworking.
Educators are busy people, how-
ever, so direct phone calls may not
yield the results you want. Emails
can be a great way to get the con-
versation rolling while giving them
the leisure to respond. Summer is
an ideal time frame to reach out
since teachers will have more time
to focus on your pitch.
OUTREACH
Reaching out directly to educa-
tors doesn’t mean you should
EDUCATION
From YouTube to the Classroom: Expanding Your Educational Contentignore other outreach methods that are more com-
mon to video-making. Social media is still a pow-
erful tool and can expand your audience potential,
especially when combined with targeted ads.
It also helps to have a call to action within your
videos that speaks directly to teachers and offers
more content. Include information on how to contact
you or purchase your content. After all, teachers who
want to bring videos into their classrooms have prob-
ably already searched for new content. It doesn’t hurt
to remind your audience that you have more great
videos to offer.
At the end of the day, it’s still on you to create and
deliver the content educators want to feature in their
classrooms, but following these simple steps can help
put you in the right direction.Jordan Maison is a video editor and VFX artist who’s been work-
ing in the industry for a number of years. He’s done web fea-
turettes for Disney and edits/writes content for video game and
movie websites.