By discovering what an audience
wants and doing it consistently
you become a commodity. This
consistency and audience loyalty
are what will attract a brand to
work with you in helping them
promote their product. But once
you’re at a point where you can
wield your influence and generate
further revenue, how do you actu-
ally find that perfect sponsorship
opportunity?
SPONSOR PAIRING
SERVICES
You may want to start by search-
ing a sponsorship with param-
eters already in place. Such
opportunities can be found via
services like Famebit, Rep and
inzpire.me. These sites allow you
to search their list of brands that
want to work with influencers to
create sponsored videos. In most
cases, an outline of the deal and
its terms is already drawn out, so
not much negotiation is needed.
However, at this level of spon-
sorship, competition for these
sponsorship opportunities could
be fairly high.
KNOW YOUR
CHANNEL’S WORTH
If you want to search out a spon-
sorship that better fits your niche
and has more room for nego-
tiation, do yourself a service visit
these two websites before you dive
in: Socialblade.com and Social-
bluebook.com.
At Socialblade.com you can see
what top YouTubers and other
content creators are generating
PRODUCTS
Getting that First Video Sponsorshipin revenue and the numbers they are putting out.
Through Socialbluebook.com you can plug in your
own actual numbers — viewers, subscribers, or
videos etc. — to see the type of revenue you could
be generating.
The information gathered from both sites can give
you a better outlook on the market. You can also use
this information in a potential sponsorship negotia-
tion to let brands know the value you can bring to
their campaign. GET THE DETAILS
Furthermore, make sure to get the specifics to what
the brand wants. For example, how much input will
the brand have on what you create? What will the fin-
ished video look like? What are the estimated views
it should meet? And most importantly, what are they
paying you? All of these specifics and more should be
determined before an agreement is met.MISTAKES TO AVOID
To further help you in the negotiation process here
is a list of six mistakes first-time sponsorship seek-
ers make. These are according to Roberto Blake,
a creative professional and entrepreneur who hasFamebit is one of a few different marketplaces where creators and
brands can connect.