You Tuber (2019-03)

experience successfully navigating
sponsorship deals.

1. Not fully letting your view-
   ers know what content is being
   sponsored: You need to tell the
   audience about the brand and
   product for the sponsorship to be
   effective. Plus, the law requires
   that you disclose when a video is
   sponsored.


2. Selecting a sponsored product
   that doesn’t fit the channel’s audi-
   ence: This is bad for your chan-
   nel since it may appear as a mere
   money grab opportunity for the
   content creator. This could lead to
   backlash from an otherwise loyal
   audience.


3. Not fully engaging with the
   brand by not promoting the
   sponsored content via a creator’s
   other social platforms: Once a
   sponsored video is complete, make
   it more valuable to your sponsor by
   showcasing it on other platforms
   where your audience is active.


4. Not following up with the brand
   and missing out on further op-
   portunities to be sponsored: This
   shows lack of enthusiasm and an
   unwillingness to support the spon-
   sors you’ve chosen to work with.


5. Not delivering said content on
   time: By all means, don’t let this
   happen, but if it does notify the
   brand ASAP so if they have other
   content in play, they can make
   needed adjustments.

PRODUCTS

Getting that First Video Sponsorship

Marc Johnson is a University of Chico graduate, a lover of the

creative arts, and an avid photographer, with an undying entrepre-

neurial spirit.

Social Bluebook helps creators estimate the value that their channel of-

fers brands, making it easier to confidently negotiate with sponsors.

6. Not being able to field questions from viewership
   about the sponsored product: Redirecting the ques-
   tion to the brand or getting someone of knowledge to
   reach out to the viewer and enhance that engagement
   opportunity easily combats this.

By now, it should be clear that negotiating spe-

cific terms for your sponsorship is key. With these

tips, you can avoid the most common sponsorship

mistakes and headaches and, in the end, create a

video that everybody is happy with. Hopefully, you

feel a bit more prepared to approach your own spon-

sorship opportunity and turn it into a win for the

brand, a win for you, and a win for your viewers.