happened to be in a show a couple

of weeks later that was an all-

female cast doing Monty Python

sketches, and I cold-called Tara, I

didn’t even know her name at the

time — [laughs] like “that girl who

I was talking to in the kitchen, can

I get her number?” I called her up

and we ended up doing the show.

Thick as thieves ever since.

WHAT MADE YOU

WANT TO START

MAKING VIDEOS?

Natalie: So we made “Imaginary

Friends,” our short film. We got

back from a festival and we’re sit-

ting around thinking, “What are

we doing next?”

Tara: We wanted to keep making

stuff; we wanted to keep making

and editing and putting out con-

tent. But making a true traditional

media project, it takes a lot of time

and a lot of money. Like it takes

a year to get a short film done

sometimes, just because you can’t

afford to pay the editor enough to

get your project done first.

Natalie: A big part of it is, we knew that when we would

release “Imaginary Friends” on Youtube that no one

would watch it. No one would see it. So we went from

knowing that maybe 12 friends would watch it over time

then [it woud] waste away on YouTube. On the first day

that we released it, we had over 100 views in its first day.

That was our goal: build our little fanbase so that when

we do stuff, it would get seen.

Tara: Yeah, to find the people that would like the

kind of stuff we like making. I still often see really

great web shows kinda waste away on YouTube be-

cause no one is following their account because there

is so much content on YouTube, and I didn’t want

that to happen to our stuff.

HOW DID YOU GO ABOUT ACTUALLY

FINDING YOUR AUDIENCE?

Natalie: For the first three months, we didn’t tell

anyone we were doing the show. We just put it up

NATALIE AND TARA

FINDING YOUR AUDIENCE ON YOUTUBE

FOR THE

FIRST THREE

MONTHS, WE

DIDN’T TELL

ANYONE WE

WERE DOING

THE SHOW.

“