there and Tara learned how to
edit while doing it. We didn’t
know, we still don’t know, what
we’re doing. We didn’t under-
stand lighting; we were filming
all of it on Tara’s iPhone at the
time, so those first three months,
we didn’t tell anyone because we
didn’t want to start pimping it
out to our friends yet.
Tara: Yeah, this kinda gave a
chance to figure out what we were
going to be all about and kinda get
a system down before we had any
set expectations.

HOW DID YOUR
AUDIENCE FIND YOU
SINCE YOU WEREN’T
REALLY PROMOTING THE
CHANNEL YET?
Natalie: We found a channel that
we loved, Townsends. They do
18th-century cooking, and we
decided to try one of their recipes
and then we sent it to them. They

saw it and they loved it, and they mentioned us in

their live stream and we had SO many people watch

that episode and they thought we were really funny,

so they watched a bunch of our other videos.

Natalie: It’s impossible to get in front of just the

food lovers, or just the travel lovers ... we do all of it.

Tara: I think we have made a point to find other

channels and find other things that we are genuinely

enthusiastic about, and because we love them so

much, they want to promote it.

Like, “look at these girls who love my car video so

much; look they did it, too. Like, they’re bad at it but

you can use my video, too, and do better than they did

to change your oil.”

ONCE YOU FOUND YOUR AUDIENCE,

HOW DID YOU GET THAT AUDIENCE

TO GROW?

Natalie: Our current process of building our audi-

ence is talking to EVERY. SINGLE. PERSON. Who

comments on a video. We are amazingly engaged

with them, and they are amazingly engaged with

us. And we find that every person that we do talk to

ends up coming back. We have these die-hard fans

that are there.

NATALIE AND TARA

FINDING YOUR AUDIENCE ON YOUTUBE

OUR CURRENT

PROCESS OF

BUILDING OUR

AUDIENCE IS

TALKING TO

EVERY SINGLE

PERSON WHO

COMMENTS.

“