X amount of people waiting. You
know, having spent an hour and a
half talking to people and their so
nice, I mean, they love us and we
love them.
Tara: It’s so rewarding knowing
people’s handle and having that
rapport; it’s super fun.
Natalie: We have people who will
give us, like, specific comments
on every video. To the point where
when we’re filming we’re like “Oh
Elizabeth is going to get a KICK
out of this one.” There are times
where we’ll address the audience
while we’re recording.
Tara: Yeah, right now, we’re in
this small little sweet spot where
we’re still small so we can keep up
with our subscribers. Like as much
as you want to be a big YouTuber
and have this massive following
of people, right now, because it’s
so small, we actually know every-
body and can have that relation-
ship with our audience. And that
relationship is going to beget more
followers because we’ll keep trying
to maintain it.
Natalie: Another really rewarding
moment was when we got a post-
card from one of our subscribers.
Tara: I don’t think she ever com-
mented before.
Natalie: But, because of our Atlas
Obscura videos, she went out and
started to search Atlas Obscura
sites in her town and sent us a
postcard from one of the sites.
It was our FIRST PIECE OF FAN
MAIL. Like someone was inspired
by something we did.
Tara: To me, that’s what it’s all about. I mean acti-
vating people to buy a product is fine, but activating
people to do something in their lives that betters their
life is so rewarding. That’s kinda what the show is for
me; like, I’m using it to have a really fun life. [laughs]
Natalie: [laughs] Yeah, it’s an excuse to do stuff.
Tara: Like I make the excuse of “we’ll make an
episode of it” because I wanna do a thing. And that’s
been so fun.FOR YOUTUBERS TRYING TO FIND THEIR
AUDIENCE, WHAT WOULD YOU RECOM-
MEND THEY DO?
Natalie: It’d say the first step is to find your voice.
Like know who you are on YouTube and then [don’tNATALIE AND TARA
FINDING YOUR AUDIENCE ON YOUTUBE
Natalie: When it comes to getting in front of people,
you have to play the game and keep putting stuff
out there. Build your subscribers one subscriber at a
time.