change] that. I mean if you grow,

you grow, but I think people fall

into the trap of getting advice

that works for other people but

doesn’t work for them. So if it

doesn’t go along with your voice,

don’t change it. Like, if you aren’t

unique, no one is going to watch

your channel anyways.

Tara: Like, we’re very similar to

Good Mythical Morning and the

Try Guys, but we’re never going

to be those guys or do what they

do — we’re doing what we do in

our own way.

Natalie: When it comes to get-

ting in front of people, you have

to play the game and keep putting

stuff out there. Build your sub-

scribers one subscriber at a time.

Natalie: Yeah, and like, one thing

should create the other. People

who find you should find you

unique and entertaining and then

want to follow, and you keep them

by interacting. And then when people go to your

videos and see that you’re interactive, they’re much

more likely to come back and engage. Like, they’re

not watching a television show; they are participat-

ing in it.

Tara: Yeah, they chose YouTube because YouTube

is a participation space. So participate. I feel like

getting subscribers follows the same rules of good

networking. Good networking is making friends. If

you’re going to a party to network, find people you

genuinely like and make friends with those people

and you’ll be friends for years. I have people I’ve met

at networking parties and we’re friends now, be-

cause the purpose wasn’t to network and get some-

thing out of them, the goal was to make friends with

them. And the rest of the people who I don’t jive with

— whatever, see you around.

Natalie: Also, for subscriber count, don’t do any

of that false stuff to get subscribers (aka buying

subscribers), because if they’re not watching, then

who cares? Like, we have some viewers who fall off

and we’re happy because if we’re not their cup of

tea, we’re not their cup of tea. We don’t need to just

be filling people’s subscription box; that’s not doing

us any good.

Tara: Based on what YouTube values now, sub-

scriber count is less important and what is more

important is that people are watching you in their

watch time. Having a huge subscriber count isn’t

the goal anymore, so don’t let that small number

bother you.

ANYTHING ELSE?

Natalie: Remember to hydrate. [laughs]

Tara: [laughs] Yeah, drink lots of water!

NATALIE AND TARA

FINDING YOUR AUDIENCE ON YOUTUBE

WE’RE DOING

WHAT WE DO

IN OUR OWN

W A Y.

“

Ricy is a Texas-based video producer with over 10 years of expe-

rience in online video production and an expertise in creating

engaging and entertaining videos.