Douglas_Max,_Robert_Bacal]_Perfect_Phrases_for_Se

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Goals in this section can be used with anyone who man-
ages or supervises staff having customer service and sup-
port responsibilities.

Customer Communication/Satisfaction


■Conduct monthly customer focus groups that yield at
least one customer service improvement tactic each.
■Develop and implement customer feedback system by
year-end.
■Ensure that customer inquiries and complaints are
responded to within one working day.
■Ensure that customer complaints are resolved within five
working days.

Customer Service Improvements


■Reduce department complaint level to 3% of transactions.
■Develop strategy to use employee suggestion boxes to
improve customer service.

Customer Service Management


■Ensure that all employees can explain various merits of
products to customers.
■Train all staff in operation of cash register so each
employee can cover in emergencies.
■Orient new floor staff within two days of hiring.
■Schedule shifts so there are no fewer than three floor
workers available at any time.
■Contact 10 customers a week to follow up on customer
service perceptions.
■Monitor 10% of incoming calls to call center.
■Provide feedback to each employee on his or her cus-
tomer-handling process at least once a month.

Customer Service and


Support—Management


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