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Goals in this section can be used with employees

involved in creating written and graphic material in all

forms—advertising copy, corporate image graphics,

brochures, newsletters, and Web sites.

Copywriting

■Produce copy satisfactory to the client within one revi-

sion cycle.

■Write ad copy that highlights key product selling points

as specified by marketing.

■Produce three publishable articles per month.

■Create copy with no more than one factual error need-

ing correction.

■Meet copy deadlines as specified by the director.

■Produce copy that meets space guidelines as specified

by word count.

■Ensure that all material used complies with copyright

laws; obtain permission when necessary.

■Modify writing style to suit client needs as indicated by

client satisfaction ratings

Copyediting/Layout

■Ensure that final copy is completely free of errors.

■Provide feedback to writers on style and quality of

copy.

■Meet all deadlines for submitting final copy to produc-

tion.

■Ensure that all copy contains strong lead and graphic

elements.

■Work with graphics department to ensure that copy

and graphics reinforce message.

Creative Communication

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