SMOOTH
TALK
OnePlus CEO Pete Lau likes to call his desire for a better
smartphone experience and a more beautiful and higher
quality product ‘the pursuit of the burdenless’.
Keeping industrial design ‘burdenless’ – honest, simple,
clutter-free – explains Lau, means respecting what
a product should be, rather than tacking on additional
elements just for the sake of hype. A burdenless design
will perfectly serve the function of the product and even
embody the product itself. Hold the new OnePlus 7 Pro
in your hand, he says, and the device ‘will speak for itself’.
‘We want to commit an extra layer of detail and
polish to everything we do, to create devices that feel
premium to the touch. We care about the user’s
experience from the moment they pick up a device.
We also want the device to feel burdenless in the hand,
even after an extended period of use.’
People think that good industrial design should
produce something that looks very ‘different’, says Lau.
‘However, good design, truly good design, does not »Tactile and high-tech, the OnePlus 7 Pro phone
is ahead of the curve in design and capability.
Its camera even shot the images on these pagesPHOTOGRAPHY: QIU YANG∑