deliberately exaggerate the external form. In fact, it may
extend to a focus on subtleties such as the material,
the craftsmanship and the philosophy and aesthetics
behind every tiny detail.’
From the original OnePlus One phone, which was
released back in 2014, to the all-new OnePlus 7 Pro,
Lau’s company has been honing the fine details of its
product, sometimes making adjustments that amount
to as little as 0.01mm. ‘These seemingly insignificant
details accumulate, and ultimately contribute to an
overall design that is greatly changed,’ explains Lau.
‘Every decision we make is based on countless
rejections, resulting in a continually iterative process.
This is the true meaning of the brand’s “Never Settle”
message. We recognise the smallest imperfections –
and pursue perfection.’
A sense of smooth, fast capability and innovation is
evident in the new OnePlus 7 Pro straight out of the box.
It is a thing of tactile and technical beauty.
There’s the clean, minimal design and uncluttered
‘notchless’ display. And from the extraordinary triple
rear camera system to the groundbreaking pop-up
front camera, the OnePlus 7 Pro seems determined
to exceed all previous photographic expectations.
The 48-megapixel main rear camera, for example,
will render every frame you shoot with stunning clarity, »A 16-MEGAPIXEL FRONT
CAMERA POPS UP
ON DEMAND, WHILE
THE PHONE IS AVAILABLE
IN ALMOND (SEEN LEFT),
NEBULA BLUE AND
MIRROR GRAY FINISHES∑