PHOTOGRAPHY: MARION BERRIN WRITER: CLARA LE FORT
Dandy lines
A new Parisian perfume brand with an illustrious heritage
This summer, a new perfume store
will feed the olfactory adventurers of
the French capital. Situated on the Left
Bank’s rue du Bac, the Bureau Postal
D’Orsay features an elegant interior that
recalls an early-20th century post office,
and it will retail perfumes by D’Orsay.
But this is no 21st-century upstart; it is
the reincarnation of an iconic French
perfume house, injected with new life
by entrepreneurial sisters Amélie and
Mélanie Huynh alongside creative
director Erwan le Louër.Count Alfred d’Orsay was a dandy who
became renowned among Europe’s
artistic and political elite as a playwright,
painter and sculptor before giving his
name to a perfume brand in 1830. He
forged ties with the likes of Victor Hugo,
Lord Byron, Napoleon III, Alexandre
Dumas, Charles Dickens and Franz Liszt,
and his successful career also led him to
be appointed director of the Académie
des Beaux-Arts in Paris.
It was a clandestine romance with the
Countess of Blessington that turned »ERWAN LE LOUËR
AND AMÉLIE AND MÉLANIE
HUYNH, FOUNDERS OF
RELAUNCHED PERFUME BRAND
D’ORSAY, IN THEIR PRIVATE
SHOWROOM IN PARIS
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