Cake_Masters_-_September_2019

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MAGAZINE

Hitting the Road

Beginning with a co-location with the

Creative Craft Show at ExCeL, London

from 4th-6th April 2019, they took

all the elements from the flagship

format – workshops, features,

the competition, demonstrations,

shopping and a whole load of Cake

Stars – and scaled everything down to

curate an event that could be visited

in one day and still offered a taste of

everything people loved about the

Cake International experience.

The show was overwhelmed with

support, selling out on Saturday,

and the competition was a huge

success with 600 entries. Winning

the Best in Show prize and goodies

from The Cake Decorating Company

worth over £500 was Jane Lashbrook

whose incredible, surreal, detailed

depiction of a young girl magically

transforming a cat into a fish was the

unanimous stand out to the judges.

Flawless perfection aside, the piece

had realistic movement, lifelike

expression in the girl's face and the

cat and the design all came from

Jane's imagination.

Alongside the competition display

area, visitors enjoyed walk through

installations celebrating the 50th

anniversary of the moon landings, live

sculpts including a life-sized bride

and groom and live competitions.

The On Tour show managed to pack

creativity, skill and a huge amount of

fun into its three days.

Amongst the thousands of fans and

cake artists enjoying themselves,

Event Manager, Melanie Underwood,

summed up her favourite moments

from the show: “Seeing the hundreds

of people arriving early in the

morning with their pieces is so

exciting, I never tire of the buzz. I love

to hear the delighted competitors'

reactions to their results the following

day, I must admit I do stay close to the

competition area at that time! I loved

the ‘Cake Side Of The Moon’ feature,

the world's first interactive edible

feature managed and devised by

Steph Parker and team.

Watching the Live Championships

was inspiring stuff! These artists are

all so very talented. I love to stand

back and look at the competition

entry tables very early in the morning

(around 6am!) before the competitors

arrive and think how amazing it is

and how lucky we all are to have such

a wonderful event in the UK.”

Melanie and the Cake International

crew are excited for a return to

London in 2020 – with more details

coming soon! After that, the sky is the

limit and the team can't wait to see

where the next On Tour destination

could be!

For those who can't wait until

next year, Cake International's

flagship event takes place from

1st-3rd November 2019 at the NEC

Birmingham. Early Bird tickets are on

sale now and budding Best in Show

winners can take advantage of Early

Bird entry at reduced price until 30th

August 2019.

Melanie is already counting down the

days until the Birmingham show! “I

love the fun and exhilaration of the

Cake Off and the Live Championships,

looking forward to the live battles!

Meeting people you haven't seen for a

year and the teamwork that develops

with being close to people over the

weekend.

Watching the fabulous features

blossom into edible works of wonder.

Experiencing the sheer joy of prize

giving with the placements and of

course, awarding the Best in Show!”

Cake International is always the

place to discover new trends and

techniques – and Melanie is hard at

work finalising this year’s teaching

programme. She says, “I am interested

to see the 'fault line' cakes and we

will certainly have a demonstration

showcasing this new technique. We

are also looking at the new trends

with buttercream – the artists using

this medium are incredible – and we

see royal icing taken to a new level by

Indian artist, Prachi Dhabal Deb, who

will be demonstrating her amazing

skills in November."

Cake International on Tour returns

to ExCeL London, UK from 24th-25th

April 2020.

Cake International, NEC Birmingham,

UK from 1st-3rd November 2019.

The Birmingham competition closes

27th September 2019 (Early Bird

entry closes 30th August 2019).

http://www.cakeinternational.co.uk

In response to cake fans who pleaded for Cake International to take a trip closer to their

cities, the huge event decided to trial a bite-sized version taking place in new locations.