Outdoor Photography

(sharon) #1
22 Outdoor Photography February 2018

I was doing three jobs, washing dishes in my
brother’s restaurant and doing picture framing,
with photography on the side. I was struggling,
and for the fi rst 10 years pretty much didn’t
make any money, but I was a free agent.’
It was about six years into this portfolio career
that Christian realised he hated photography.
‘I was shooting weddings, portraits and
commercial stuff. I had no idea what I was doing.
This was during the pre-digital time, shooting
negative fi lm and waiting four weeks for the
images to come back from the lab. I hated the
process and didn’t like dealing with the people
involved. So I gave up and took off around Australia
with no idea where I was going to end up.’
At this point, Christian tells another
anecdote, this time about how he found a
photography gallery in the middle of nowhere

run by an old lady who was to become his
inspiration. ‘She had created what I was going
to create, and that was a gallery where you
could sell photos. I couldn’t believe that a little
old granny pensioner could do this. Her photos
weren’t even that great. But she had so many
of them and her gallery was so full, and
I thought, “Wow, she’s making a living out
of this”. That was the trigger to go back and
pursue landscapes. As I say, I’d lost my way
and the life-force had been drained from me
by shooting weddings.’
This was back in the mid-1990s, and since
fi nding his niche the former surfer has followed
a photography direction that satisfi es him
creatively, while simultaneously becoming more
and more successful commercially. After all
these years and after such an inauspicious start,

he’s landed where he wants to be and can’t see
himself ever doing anything else. ‘But it’s really
important to stay ahead of the game. There was
a time when aerial shots of Australia were pretty
rare and so I did a lot of that. Now it’s everywhere.
You’ve got to be able to see the bandwagon
coming along and make sure you get on it and
off again at the right time. These days everything
is about strong bright colour, and so I’m knocking
that back a bit now, using more faded colours
like with the 1950s fi lm thing. I used to do a lot
of processing to create something that you knew
wasn’t real, but would sell: now I’m confi dent
enough to edit photographs slightly more in the
way I want to.’

To see more of Christian’s photography visit
christianfl etcher.com.au

The Remarkables, New Zealand.

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