Reader\'s Digest India - 09.2019

(Brent) #1

54 september 2019


Reader’s Digest Talking To A Smart Person


are more serious cases like Cambridge
Analytica, where personal Facebook
information was used to impact how
people in the United States voted in the
2016 election.

There must be some positive applica-
tions for data collection.
Absolutely. And to be clear, I’m a
researcher, so I love data. It helps us
evaluate and improve current practices
in fields like health care and education.
It can influence better public policy,
such as organizing bus routes to be
more efficient. But the problem is that
there is currently very little regulation.
For example, a smart toilet can track
blood pressure and test urine. That has
positive implications when that
information goes to your doctor, but it
could also go to an insurance provider
who might not cover you because of
high blood pressure.

Short of moving to a cabin in the
woods, what can I do to get away from
Big Brother?
Don’t download apps indiscriminately.
You think it’s great that your phone is
going to tell you how many steps you’re
taking in a day, but recognize that, once
again, an insurance company might
also be interested in that information.
Other suggestions: Turn off your GPS
unless you need to find out how to get
somewhere, and don’t post pictures of
your kids or grandkids online without
their permission.

But they’re so cute.
It’s true. My grandson is the most
beautiful thing in the world, so I get it.
But posted photos contribute to a
digital trail that aids in a child being
categorized and monetized. If you
want to share photos, texting is a safer
way to do it.

FA S T FA C T S
Fair Trade?
According to a 2019
Accenture report, even
though 72 per cent of
us are cautious about the
privacy of our personal
data, half of us are willing
to hand it over to a bank
in exchange for perks
like faster loan approvals
and discounted member-
ships at the gym.

iPanic
Cambridge Dictio-
nary’s 2018 word of
the year was nomo-
phobia: the ‘fear or
worry of being with-
out your cell phone’.
The term is already re-
cognized by many in the
psychiatric community.

Agreement Ignored
Against Facebook’s poli-
cies, political consulting

firm Cambridge Analytica
harvested data from as
many as 87 million users
of the platform, employing
that data to influence
political outcomes, includ-
ing that of the Trump
campaign in 2016. IN

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