ADVERTISING FEATUREConclusion
A Matter of Trust
I
f healthcare institutions and citizens
in India are to share a mutually
beneficial relationship, a simple
ingredient must be on the table: trust.
So how exactly does the healthcare
sector, especially private hospitals,
retain the trust of millions of patients
suffering from a
thousand different
ailments? A closer
look at the parameters
used by the Reader’s
Digest Trusted
Hospital survey can
perhaps provide an
answer. The following
indicators were taken
into consideration:
capability and credibility of the doctors,
hospital infrastructure, adherence to
ethical practices, affordability and
accessibility, transparency in billing
and procedure recommendations,
cleanliness and hygiene and overall
reputation. These may seem to be
commonsensical, yet in several cases,
many private hospitals fail to deliverone (or more) of these essential services.
As a result, not only does consumer
trust in the institution plummet, there’s
also a high probability that their faith
in the healthcare system as a whole
dips severely.
On the other hand, it is also necessary
for patients to
impose their faith,
reciprocally, on the
system by making
well-informed
choices when it
comes to picking a
healthcare facility.
The ever-increasing
number of hospitals
does not make it
easy for patients to make the correct
choice. What’s needed is a ready-
reckoner that takes into account the
requirements and concerns of
individuals, and then provides reliable
suggestions that they can avail, without
worry. Over the past four years, the
Reader’s Digest Trusted Hospital survey
has tried to offer just that. TRUSTED HOSPITAL SPECIAL SUPPLEMENT84 READER’S DIGEST | SEPTEMBER 2019
100% VOTED BY CONSUMERS View all results at http://readersdigest.co.in/th-winner/
2019