Entrepreneur USA – September 2019

→ SPORTS CENTER

Inside the new Boston

office of DraftKings,

the fantasy sports site.

P. 2 2

September 2019

2 / ENTREPRENEUR.COM / September 2019 Photograph / ADAM FRIEDBERG

22 Inside DraftKings

The fantasy sports site’s new

headquarters has got game.

by HAYDEN FIELD

24 The Two Types of Star

Employees

There are “astronauts” and

“architects.” But do you know

which one you really hired?

by CAROLINE STOKES

25 Three Ways to Build

Your Network Better

Lessons from Duke University’s

Dorie Clark, serial entrepreneur

Mike Koenigs, and Dent Global

founder Daniel Priestley.

26 Who Gets Outsourced?

There’s a contractor for every pos-

sible role. Here’s what you can use

them for—and what you should

save for your staff.

by ADAM BORNSTEIN

11 Bobbi Brown 2.

After building a cosmetics giant,

what’s next? A little of everything.

by JASON FEIFER

16 Profit Shares

Nonprofits are starting for-profit

arms. But it’s not so easy.

by LIZ BRODY

18 Never Be Closing!

It’s time to rewrite that old sales

maxim. Here’s a better way.

by JASON HARRIS

19 The Botox Bar

Behind the years-long struggle

to open a luxury Beverly Hills spa

for cosmetic medical treatments.

by STEPHANIE SCHOMER

20 Rules of Attraction

Six entrepreneurs share how they

found the right staff for the job.

BUSINESS

UNUSUAL

EDITOR’S

NOTE

8 Make Change, While

You Still Can!

Switch it up while everything

seems great. It’s the only way

you’ll really control your future.

by JASON FEIFER

GREEN

49 Making Billions

Kevin Murphy is cannabis’s

$3.4 billion man, but he still

believes in the power of the

little guy.

by JONATHAN SMALL

52 A Brand That Travels

How this vape brand targeted a

very specific, untapped market.

by NICOLE PAJER

54 The Educators

A beginners’ CBD company

became a resource for newbies.

by JONATHAN SMALL

56 Delivery or Bust!

Caliva turned a costly new

delivery regulation into an

opportunity to stand out.

by PETER PAGE

58 Weed Wisdom

Ten top entrepreneurs share

how to win in this industry.