10 BEIJING REVIEW AUGUST 29, 2019 http://www.bjreview.com
THIS WEEKPEOPLE & POINTS
“The home furnishings market in China
is now in a phase of stable growth. In
addition, urbanization, digitalization
and people’s increasing disposable
income are changing the way how
people live and consume.”
$QQDó3DZODN.XOLJD, CEO and President of IKEA China,
speaking of the global home furnishing giant’s plans to
increase investment in China on August 22Internet Celebrity
Economy
China Newsweek
August 12
The Internet celebrity economy converts
fans into purchasing power through targeted
marketing which takes fashionable Internet
celebrities as its image spokespeople and
their aesthetic tastes as leading factors.
In recent years, this economy has expe-
rienced an explosive growth in China with
a boost in capital. As of May 2018, the total
number of Internet celebrity fans was 588
million, with the total economy exceeding 2
trillion yuan ($283 billion).
In Hangzhou, capital of east China’s
Zhejiang Province, live-streaming e-com-
merce is booming and there are many newly
built commercial zones where incubating
companies and live-streaming companies
and studios have settled.
Viya is the most popular Internet celebri-
ty on the live-streaming platform of Taobao,
the Chinese e-commerce giant. With a huge
professional team, she has created a record
of driving sales by 267 million yuan ($37.
million) in two hours, bringing in 2.7 billion
yuan ($382 million) in 2018 by advertising
goods during her live streams. Many other
Internet celebrities have made a fortune
and become an essential part of marketing
campaigns.
However, many problems have arisen
with this new phenomenon. Due to the fact
that Internet celebrities with more follow-
ers can get more money and opportunities,“China will take all necessary
measures to safeguard its
interests, including imposing
sanctions on U.S. companies
participating in this sale.”
Foreign Ministry spokesperson Geng Shuang,
at a press conference on August 21, in response to U.S.
planned arms sales to Taiwan¾ DOCTOR HONORED
Wang Dongjin, a cardiologist from the Nanjing Drum Tower Hospital, was awarded the
title of Most Outstanding Doctor along with nine other medical workers on August 19,
Chinese Medical Workers’ Day.
Wang has performed over 10,000 heart surgeries, with a success
rate of over 99 percent. He adopts the method of minimally inva-
sive heart surgery, which enables doctors to conduct the operation
through several small incisions instead of the traditional long cut of
open-heart surgery.
Wang worked at the Beijing Fuwai Hospital, a leading cardiac hos-
pital in China, before moving on to the Nanjing Drum Tower Hospital
in 2001. When he arrived, the hospital was not equipped to conduct
heart surgery on patients over 65. Now, through his efforts, of the
over 2,000 heart surgeries performed there every year, 31 percent
are on people over 65.Home Economics
Major
China Youth Daily
August 20
As the new semester begins, many people
still have prejudices and misunderstandings
about the new home economics major be-
ing offered at Chinese universities.
This major aims to train professional
talent for home economics company
management, education and training, par-
ticularly, knowledge-based talent, and does
not include domestic aids. The major in
some universities offers courses that involve
dietetic hygiene, nutrition, marriage, pension
DQGĶQDQFLDOPDQDJHPHQW
Currently, the home service industry is
quite different from prevalent stereotypes,
reflecting specialization, service standard-
ization and management systemization. In
terms of human resources, the demand for
professional skills and services in the industry
is growing. The prospects and social value of
this industry are very promising, except that
there is currently a lack of professionals in
the country.
Under these circumstances, it is incum-
bent on society to train high-skilled home
economics talent with both professionalism
and specialization. A college student taking
up this major will not only master profes-
sional skills, but also have bright career
prospects. As for society, a home economics
major can also bring about changes and in-
novations within the industry.
In order to break societal prejudices, the
home service industry still has a long way to
go. It needs to bring professional skills and
services to a higher level and promote the
social status of employees so that they can
work in dignity and attract more talent to the
industry.