SUNDAY 25 AUGUST 2019INTERIOR PROVIDERS
What is it like to live in a home followed by thousands of people?
Ronda Kaysen meets the Instagram influencers whose living rooms
have become professional showrooms
Could you satisfy 400,000 followers with snaps of your humble abode? (iStock)
Erin Vogelpohl has tried mixing darker blues and greens into the decor of her five-bedroom house in Dallas,
but they don’t play well with her 447,000 Instagram followers. So she sticks with a soft blush palette, the
millennial pink that is ubiquitous on Instagram, and in her living room.
For home-decor Instagram influencers like Vogelpohl, the house is the star. And tending to a star can be an
all-consuming job, particularly when you live in it.
Her account, @mytexashouse, and others like it have amassed tens of thousands of followers by cycling
seemingly endless photographs of private living rooms, dining rooms, kitchens and bedrooms. Some have
gained traction chronicling the restoration of an old home or the construction of a new one. A few dabble in
areas like fashion, parenting, cooking and makeup, but they primarily peddle the infinite marketability of a