Bridal buyer

44 WWW.BRIDALBUYER.COM

FAST TALKING

As part of a new series of features Bridal Buyer

is taking a look at the retailers around the UK

and will focus on several regions in each issue

to ensure we are capturing a precise snapshot

from the world of retail wherever you are in

t h e c o u nt r y.

Taking in both the North and the South of

the country Yorkshire and Suffolk are the fi rst

under the spotlight, as Victoria Gallagher

speaks to bridal boutiques in these counties

about what is selling right now.

Talking

Shop

How has business been so far

this year?

We have had a truly amazing

time since opening the doors at

the end of last year. As well as

featuring on several fantastic

blogs such as Mrs P & P and Boho

Weddings, where one of our brides

is currently contributing to

their Diary of a Bride, we

have also been lucky enough

to be awarded Independent

Retailer of the Year 2014 at

the Wakefi eld Retail Awards,

which was nominated for by

our lovely brides. The feedback

we are receiving from brides

not only face-to-face, but on

Facebook and other social

media platforms, is wonderful

so we really hope that business

continues to grow over the rest

of the year.

What are your best-selling

styles and fabrics?

A lot of our brides travel

considerable distances to buy

our 1950s tea-length dresses

in tulle and lace as they are

looking for something to

match their unique personalities.

Brides who want something a

little less quirky love our beautiful

1920s/1930s-style dresses. We

also regularly get brides looking

for dresses that are suitable for

bohemian, woodland or festival-

themed weddings.

HEIDI WARING AT LACE AND CO

BRIDAL BOUTIQUE IN HORBURY

NEAR WAKEFIELD, YORKSHIRE

Opened: October 2013

Stocks: Traditional French lace dresses by Charlotte

Balbier and vintage-inspired 1950s tea-length dresses by

House of Mooshki plus vintage accessories and headpieces

by HT Headwear

What is the average price of

dresses sold?

Most of our dresses range between

£1,400 and £2,000.

Which are the most popular

colours and styles at the moment

for bridesmaid dresses?

We have made a conscious decision

to sell only bridal gowns, accessories

and headwear at this stage although

we are considering taking on a new

collection of shoes and are already

in discussions with a number of

designers. However, one of our of

bridal gown ranges does offer a

choice of up to 80 coloured sashes

so brides can match them with

bridesmaids’ dresses and the most

popular colours tend to be retro or

royal blue, sage green and blush

pink.

How confi dent are you feeling

about the rest of the year?

It’s been a fantastic year so far; we

love what we do and the feedback

we are getting from brides is

wonderful so, hopefully the rest

of the year will be just as positive.

YORKSHIRE

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