Bridal buyer

WWW.BRIDALBUYER.COM 45

FAST TALKING

How has business been so far this year?

Busy at the start of the year, but now returning

to normal.

What are your best-selling brands?

Our bestselling dresses are by Intuzuri and

Sophia Tolli, but for bridesmaids it is Dessy.

What is the average price of dresses sold?

£1,200

HAYLEY HOYLE

AT HARROGATE

WEDDING LOUNGE

Opened: May 2009

Stocks: Maggie Sottero, Justin

Alexander, Justin Alexander Signature,

Enzoani and Blue by Enzoani

YORKSHIRE

YORKSHIRE

SARAH SCAIFE AT SIMPLY

WEDDING DRESSES IN BRADFORD

Opened: Nearly eight years ago

Stocks: Sophia Tolli, Intuzuri, Veromia, D’zage, Dessy,

Sonsie and Bonny Bridal and Unforgettable wedding dresses

How has business been so far this year?

Really healthy. Our fi nancial year runs from

April to April and we closed at the end of March

around 18% over target for the year and when

you consider our target was an ambitious 25%

revenue growth it feels like a fabulous year.

2014/2015 has started in much the same way

with an outstanding April and steady May.

What are your bestselling styles?

We have stand-out best-sellers in each collection

and they cover almost every different shape

imaginable. Fit and fl are and fi shtail styles

are always popular with our brides and there

has been a big demand for unstructured softer

silhouettes lately too.

What is the average price of dresses sold?

At the moment our average gown sale before

accessories is around £1,400 but our prices

range from £900 to £3,600.

What are the most in-demand styles and

fabrics?

Defi nitely lace is still strong though brides

are being brave enough to move away from it

now and consider other fabrics on the rails.

Silk organza is big at the moment, as is soft

tulle and for the slinky dresses crepe is a sure

winner but it must be heavy enough to not be

see through.

Which are the most popular colours and

styles at the moment for bridesmaid dresses?

We stock Jim Hjelm Occasions bridesmaids.

They are really fab dresses in plenty of colours.

Coral, blush, navy, plum and black are all

popular choices at the moment and girls are

opting to dress their bridesmaids in the same

colour but different styles, which is a lovely way

to ensure everyone still feels§ individual.

How are you feeling about the year ahead?

We have set ourselves healthy growth targets

for this year and we are moving to seven-day

weeks to accommodate demand. We have taken

on another staff member and two amazing

British designers [Suzanne Neville and Sassi

Holford] so we are all set to have another record-

breaking year.

What is the most in-demand style?

Lace fi shtail dresses.

Which are the most popular colours

and styles at the moment for

bridesmaid dresses?

Pastel colours.

How confi dent are you feeling about

the rest of the year?

F a i rly.

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