WWW.BRIDALBUYER.COM 79
LADIES’ DAY
Danny Saul
of L’Atelier/Mascara
“Retailers need to
merchandise their MOB
offering by showing at least
three outfi ts of any one colour.
To gain maximum impact
we recommend fi ve items per
metre of rail space. Bridal
stores have ready-made
customers waiting and need
to cater to them.”*DRESS CODE
*DRESS CODE
*IAN STUART
*GILL HARVEY
*IAN STUART
078-081.BB.163.Mother of the Bride.indd 79 20/06/2014 11:31