80 WWW.BRIDALBUYER.COM
LADIES’ DAY
command a high price
for the right outfi t if it has
a point of difference. Some
MOBs want the more wearable
option and others don’t care what the price
is or if they will wear it again – looking great on
the day is what counts for them! And they’ll buy
our matching jewelled headpieces to bring the
look together.” Like other designer ranges in
the sector, this one is forward-order only, with
a 24-piece minimum.
Gill Harvey’s signature is vintage styling
with intricately hand-beaded silk dresses
topped with fl oaty chiffon coats; current best-
selling colours are dusky pink and silver grey.
Suggested retail prices range from £500 to
£1,300 with £1,200 as the average for a dress
and jacket. Next big thing: a move away from
uniform dress-and-jacket looks towards to a
new softness.
+44 (0)20 7436 2882 / http://www.gillharvey.comPrints are the big picture at L’Atelier, and its
soft cotton stretch prints are proving to be a real
winner. The brand’s Danny Saul has introduced
matching hats into the collection and says
that a good 40 per cent of his customers buy
into this important accessorising area. “Today,
MOBs are certainly more ready to invest in
looking the part, and accessories complete
the look, without question. Fit is vital, too: we
have hidden fabric within the lining of every
style so that adjustments can be made easily.
Feedback from our stockists, 60 per cent of
which are bridal shops, tells us that customers
are looking for outfi ts with an ‘after-wedding’
life.” With a 15-piece minimum, forward-order
modus operandi, Danny offers his retailers
stock back-up. From the same house comesLinea Raffaelli
“Today’s customer
fi nds a personal touch
very important.”Dress Code
“Make sure you have a
good choice of sizes and
shapes to fl atter all women.
There are a lot of larger
ladies now, the average size
in the UK is 16 so make sure
you cater for this market -
we have a plus-size MOB
collection, Dressed Up, which
runs from 16 to 26.”*LINEA RAFFAELLI
*L’ATELIER
*JOHN CHARLES
*JOHN CHARLES
078-081.BB.163.Mother of the Bride.indd 80 20/06/2014 11:33