of an animal during the
breeding, calving, and wean-
ing phases.
In addition, access to in-
formation can be anywhere
at any time from your mo-
bile device. This, together
with real-time alerts for
issues like heat or cow dis-
tress, alleviates a producer’s
concern about missing an
important event.
A variety of application
plan levels, up-front and
subscription-based payment
options, and user devices
are available. You can also
choose between the eSense
Flex ear tags or cSense Flex
neck tags.
“SenseTime Beef will
enable smarter, more sus-
tainable farming with the
insights and analytics needed
to optimize the productivity
of every cow,” Holt says. “By
extending better livestock
monitoring, we’re ensuring a
secure and prosperous future
AN EYE ON CATTLE TECHNOLOGY BRINGS NEW
MANAGEMENT APPROACHES TO THE BEEF INDUSTRY.
L
ike every other area of agriculture, efficiency is the name
of the game in the livestock industry, and technology like
SenseTime Beef is giving producers the opportunity to
continually improve how they care for their animals.
“By utilizing technology to manage records, engage
in DNA testing, monitor livestock, and provide cutting-edge
information about the well-being of animals, producers simply
have the time to do a better job at all levels,” says Scott Holt,
Allflex USA.
Powered by Allflex’s algorithms that analyze behavior
based on activity, rumination, eating, and other key cow stats,
SenseTime Beef (allflex.global) brings a modern, data-driven
management approach to the beef cattle sector. Whether you
use artificial insemination (AI) or naturally breed animals, this
solution delivers cow-reproduction and health-management
information to producers for better informed decisions.
precise guidance
F
or operations that use AI, this means precise cycling infor-
mation, including highly accurate heat detection, detection
of both anestrus cows and cows suspected for abortion, which
all make breeding more cost effective and less labor intense.
Ultimately, you gain precise guidance on insemination timing.
In natural breeding herds, knowing when a cow’s last heat
occurred, as recorded in the system, helps predict the calving
date, instead of only relying on pregnancy checks.
Accurate health reports on each cow provide actionable
insight for proactive, individualized health management. This
is particularly effective for optimizing the health and well-being
Photography: Manufacturer
for more farmers and their
families.”
driving change
E
fficiency isn’t the only
thing driving technologi-
cal innovations across the
livestock industry.
“Consumers continue
to want to know where
their food comes from and
how those animals were
managed,” he says. “Our
technologies help improve
the care of animals and give
producers data that can help
them find animals in need
of assistance faster than by
only using the human eye.”
The advancements in spe-
cialty programs are also al-
lowing information on cattle
and their health records to be
more readily available.
“Beef producers have
kept records for years,”
Holt says. “However, the
chain is sometimes broken
between different sectors of
the industry. Our identifica-
tion and monitoring tags,
readers, and commitment to
working with data provid-
ers help streamline the way
information is shared.”
When it comes to iden-
tification, he adds, more is
better.
“We’re seeing an increase
in custom-marked tags, in
double-tagging where
replacement females have
two visual tags, in the use of
electronic identification, in
the use of genomics, and a
keen interest in monitoring
and how it can help provide
actionable data for a beef
herd,” Holt says.
60 Successful Farming at Agriculture.com |August 2019
SenseTime Beef delivers actionable
information on the reproduction,
health, and well-being of beef cattle
to increase calf production.
By Laurie Bedord, Executive Editor, Ag Technology
b e e f INSIDER
®
ROUNDUP
