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the creative duo broke free from the film
industry and started Chic Events, an upscale,
“glamorous” event planning company – all
without any business model, just bravely
trusting the process and taking it day-
by-day. Hollis really, REALLY loved event
planning, which led her to start her blog
Chic Site, where Hollis wrote on a “mixed
bag” of topics, including the building blocks
of starting a biz from scratch, meal recipes,
motivational quotes, self-help advice, and
personal introspection. The site attracted the
Food Network and thousands of followers
seeking a daily dose of Zen while scrolling
through their social feeds.
However, it was when she posted that
infamous, unfiltered snap on Instagram that
her social followership blew up, solidifying
her spot on the motivational map. A featured
INC. Magazine’s 30 Under 30 entrepreneur
and mom to four kids, Hollis relocated her
brood to the ‘burbs just outside Austin, Texas
where she began writing her first bestseller
Girl, Wash Your Face. The bestseller - part
memoir and part motivational advice,
sprinkled with bits of bible invocations
throughout - was followed by its highly-
anticipated sequel, Girl, Stop Apologizing,
another audacious, woman-to-women
handbook that doesn’t disappoint, dishing
up refreshingly funny, candid, inspirational
stories about life, love, business, and lots of
other fun stuff.