38 | AUGUST 2019
Meet Amy Jo. A “Jill of All Trades,” this
indomitable mover and shaker of all things
brand-building has a brag-worthy resume.
From podcaster, investor, keynote speaker,
and Founder/CEO of Digital Royalty, one of
the original, successful pioneers of social
media agencies, Amy Jo can also add New
York Times Bestselling Author to her list of
illustrious accomplishments. The author of
“Renegades Write the Rules” and formidable
host of the “Why Not Me?” podcast, Amy
Jo started Digital Royalty way back in 2009
when social media was just
beginning to take shape
and advertisers saw the
potential selling power the
burgeoning platforms could
provide.In 2012, Zappos’ CEO Tony
Hsieh and NBA star Baron
Davis invested in the social
media mastermind and
her online, brand-building
digital venture. Digital
Royalty’s main mission
was to help struggling
corporations and prolific
celebrities and sports
figures “humanize” their
brands through social
media channels. Her
infallible motto, “Humans
connect with humans, not
logos” has been her recipe
for entrepreneurial success.
Having worked with Hilton Worldwide,
Dwayne, “The Rock,” Johnson, and basketball
legend Shaquille O’Neal to effectively bring
their brands some much-needed human
connection, Amy Jo was ready to take on the
unforeseen future and start paying it forward.
Even though her revolutionary social media
venture enjoyed a lucrative, seven-year run,
and grew into 10 different countries, Amy Jo
left the digital media agency in 2016 with an
impressive, collective social media following
of 1 million people, citing, “The future of
technology is the future of humanity.” Today,