74 | AUGUST 2019
Merely months after being named Chief Financial Officer in
January 2018, Debra Perelman breaks through the cosmetics
glass ceiling at the beauty conglomerate as its first-ever CEO
in its 86-year-old history.Forty-five-year-old Perelman,
daughter of long-time Revlon billionaire,
Ronald Perelman, will replace the beauty
giant’s former CEO, Fabian Garcia. Garcia
resigned earlier last year after only two
short years into the challenging role amid
struggling to boost the flailing iconic beauty
brand’s diminishing revenue.
In recent earnings, Revlon saw net sales
decline, reporting losses totaling $61.7
million, almost $20 million more than its
losses in the first quarter of 2017. Perelman
believes the brand is suffering due to its
lack of strategic influencer marketing
power — an effective marketing trend that
cosmetics competitors, such as L’Oreal and