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t last look, Instagram posts tagged with #JOMO

• or joy of missing out – numbered 118,000.
  Meanwhile #FOMO (fear of missing out, for
  those who may have missed just a little too much
  in the last few years) surpassed this four-fold,
  with a total 526,000 posts. An ongoing battle has
  been brewing on internet listicles and in agonised
  texts between friends: should I stay in, or should
  I go out? What’s weighing on us heavily on social
  media could be hinting at a little truth: when
  we’re tempted to turn off all notifications, we might actually have more
  fun when we go out.
  And no wonder. Several scientific studies have revealed that the quality
  of our social interactions are one of our single biggest health predictors


• one found that those with stronger social relationships had a 50 per cent
  increased likelihood of survival. Meanwhile, the rise of JOMO gave us
  permission to cancel plans, relish flaking out, indulge self-interests and
  decrease our sociability. Fashion kept up. Cashmere hoodies, pyjama
  dressing, slides and ‘ugly’ shoes were pervasive. Athleisure still remains
  one of the top searches on Lyst, with Nike a frontrunner brand.
  But what if, in our efforts to look so extremely effortless, we have
  ended up looking like we just don’t care? “We may finally have reached
  saturation point for dressing down,” says Morgane Le Caer, fashion
  insights reporter at Lyst. “While streetwear and athleisure are still
  proving popular, categories like hats, tights, hair clips, delicate jewellery
  and kitten heels, as well as feminine prairie and mini-dresses, have
  recently been enjoying an increase in demand.” She cites the
  unapologetic ballgowns, 70s decadence and electric colours of the
  autumn/winter ’19/’20 runways as further evidence. “Dressing up is
  once again being seen as something that is exciting.”
  Blame Pierpaolo Piccioli. The Valentino creative director has been
  credited with single-handedly moving the needle. At the

A

R ISING

TO

THE

OCCASION

With so much time spent giving ourselves permission

to dress down, fashion has thrown a curve ball: going

out is back, and it requires both effort and an

appropriate wardrobe. By Alice Birrell.

→ CHANEL A/W ’19/’20 GUCCI A/W ’19/’20