Good Housekeeping USA – September 2019

One of my favorite things about working

at Good Housekeeping is giving tours of

the GH Institute—and showing off the

meticulous analysis happening every day

in our Labs. It’s so fun to watch the awe

and amazement on people’s faces when

they see our chemists, engineers and

other scientists in action. Few could

imagine the lengths we go to when testing

everything from beauty and cleaning to

bedding, toys, appliances, speakers, home

improvement, cars and more. Items are

inspected, pushed, pulled, shaken and

stirred before we recommend anything.

It’s even more impressive when a

product goes the distance to earn the

iconic GH Seal, now in its 110th year. This

is no easy feat considering that our Lab

experts must stand behind each item (and

its claims) so much that they’re willing

to put GH’s reputation on the line—we

back each GH Seal star with our signature

limited warranty.* If an item with the

GH Seal does not live up to its promise,

our customer service team will help fix the

issue—on our dime. We stand behind each

GH Seal star with our own money! There’s

truly a Willy Wonka–like allure on the 29th

floor of Hearst. Let’s take a tour!

WALL OF FAME & SHAME!

As you exit the elevator, the first stop is

a giant GH Seal and a display case where

we show off winners and losers from

our testing. Items above the red line got

a thumbs-up, while ones below it were

found to be misleading or unsafe.

BEAUTY CENTRAL

Across the hall, the chemists in the Beauty

Lab are always busy analyzing the newest,

buzziest, latest and greatest lotions and

potions for you! One day it might be the

colorfastness of hair dye (we test it on real

SEPTEMBER 2019 GH (^19)
welcome to
(y)our home!
1910
The Experiment Station is renamed the GH Institute
and becomes known as a leading, trusted consumer product
testing authority. The Institute grows to include a
test kitchen, a household lab and multiple testing stations.
1911
Media giant Hearst, publisher
of Cosmopolitan and other
magazines, buys GH from Phelps.
Fr
an
ci
sc
o:
A
ri^
M
ic
he
lso
n.
19
11 :
T
he
A
dv
er
tis
in
g^
A
rc
hi
ve
s.^
La
b:
M
ik
e^
G
ar
te
n.
*A
pp
lic
ab
le
if
p
ro
du
ct
p
ro
ve
s^
de
fe
ct
iv
e^
w
ith
in
tw
o^
ye
ar
s^
of
p
ur
ch
as
e.
R
ep
la
ce
m
en
t^
at
G
H
’s^
di
sc
re
tio
n;
c
as
h^
re
fu
nd
li
m
ite
d^
to
le
ss
er
o
f^ t
he
a
m
ou
nt
o
f^ t
he
p
ur
ch
as
e^
pr
ic
e^
or
$
2 ,
0
00

.^ C

er

ta

in

o

th

er

li

m

ita

tio

ns

a

pp

ly

.^ G

o^

to

g

hs

ea

l.c

om

fo

r^ d

et

ai

ls.

BEAUTY HAUL

We group products by claim

and formulation before testing.

FACE PRINT Our Visia assesses

skin layers below the surface.

hair); the next it could be recording mois-

turization scores for anti-aging creams

with our Corneometer. We also send tons

of label-free products to at-home testers

(sign up to be one at ghtesters.com) and

enroll participants in clinical tests, which

can take 16 weeks or more. No matter

what we’re working on, I always feel

#GHSEALSELFIE

We’ve dubbed this wall our

“selfie spot.” Snap a pic if you

visit and tag it #GHSealselfie!

GH SEAL | CELEBRATING 110 YEARS