A winning formula
In 2008, the Damiani Group acquired
Rocca 1794. 11 years later, the Italy’s
most important multibrand watch-mak-
ing company has consolidated its lead-
ership under the direction of Giorgio
Grassi Damiani (in the photo), CEO of
Rocca 1794 and vice-president of the
group. Such important achievement is
the result of a winning strategy. “ We
have created a format whose credibility
is based on the quality and the reliabil-
ity of the services we offer even in the
post-sales phase.
Our goal is to create a true experience
that is not just confined to the purchase
of a timekeeper. How? By transforming
our stores into spaces dedicated to cul-
tural events linked to the world of time
or into spaces where to promote en-
counters where people can discover the
secrets of high-quality watchmaking in-
dustry”, Damiani says.
Today, the chain has 14 stores through-
out Italy but, according to Damiani,
the format is destined to cross national
frontiers.