Mentors Magazine: Issue 3

(MENTORSMagazine) #1
MENTORS MAGAZINE | EDITION 3 | 25

ey?' So, we say, you ‘Make More Money’
it's MMM. So how do you MMM? And I
have almost finished a book on the subject,
called ‘Make More Money’... and its MMM.
So how do you make more money? Well
you SMS. Well what is SMS? It's Sell More
Stuff. You sell more stuff.


And so therefore the key to your success, is
to MMM by SMS-ing. And
that’s what we are going to
talk about today, is how can
you sell more stuff? That’s
how can you sell it faster
and easier and at higher prices, and create
more repeat business for more people and
so on? And so that’s how we begin, and
the seminar starts off and I say that there is
several ingredients in a business model.


The first one, and if you are wrong by the
way, in any one of these models, it can sink
your business. It can cause you to struggle
and frustration, to worry about money all
the time, to lose money, to psychologically
be depressed or angry or frustrated and so
on. All you have to do is be out one... and
there is 55 business models that they have
discovered. And I have studied them all,
there is 55 different ways that a business
can be organised to generate profits.
Which means there is a very good likeli-
hood that the model that you are using is
not the correct model for you.


And what happens is, people start a busi-
ness and they adopt a business model, sort
of accidently, they back in to it. They do
what someone else was doing, when they
started it. They just duplicate other people,


they copy, they read an article in a maga-
zine or a book or go to a course, and they
say that’s a good idea, and they apply that.

Imagine if there are 55 different models,
you could very likely be using the wrong
business model for your business today.
And the way you can tell, is we talked a
little bit offline is that your sales are unpre-
dictable. If you have a good
business model, your sales
and profitability go up.
Steady, steady, steady. If
you're business model is
wrong, your sales will fluctuate, good one
month, bad another month. Up down, up
down, up down, sort of like a Ferris wheel.
Or your sales could be flat, or your sales
could be declining. In any of those cases,
the last three, your sales are fluctuating,
are flat or declining, it could be that your
business model is not well.

Now if you are ill, if you are in pain, if you
are sick, what you do is you say, 'this is not
normal, I am going to go to my doctor and
get a check-up.' And it’s very interesting
how many people put off getting a check-
up, and they put off getting a check-up, un-
til it’s too late to get a check-up. And then
they die. And this happens with companies
as well, is they are frustrated and they are
fighting with their sales and their staff and
their customers and their profitability and
they are borrowing money and so on. And
they do not realise that maybe there is a
problem here. And what you have to do is
stop the clocks, wait, wait, wait, let’s take a
look at this.

“the key to your success,
is to MMM by SMS-ing”
Free download pdf