Mentors Magazine: Issue 3

(MENTORSMagazine) #1
MENTORS MAGAZINE | EDITION 3 | 33

raises your self-esteem, and makes you
more positive and confident or it lowers
your self-esteem. And your self-esteem is
so important, that you're hyper-sensitive
to doing or not doing anything that may
cause your self-esteem to be affected.


So, what I do in my seminars, I say for ex-
ample, how do you elimi-
nate the fear of failure?
And the answer is, you re-
peat the words over and
over again. I can do it, I can
do it, I can do it, I can do
anything I can put my mind
to. I can do it.


With my children, I have
always told them, knowing
this is you can do anything
you put your mind to. You
have no limits; you can do it. You can do it;
you can do it. And if you say 'I can do it, I
can do it' what you do, is you programme
yourself to eliminate the fear.


And with rejection, the way that you deal
with rejection, is you realise that rejection
is not personal. If a person says 'no I don't
want it, I am not interested', and so on and
so forth, it’s not personal, because they
don't even know who you are. So, don't be
hyper-sensitive about being the tentative
opinion of a person that you don't even
know. Don't be afraid to ask.


And when I went off selling in my twenties,
I started knocking on doors and in my first
year, I knocked on 20,000 doors. And got
rejected almost 20,000 times but I learned


how to sell. So, what I would recommend
to our listeners, yours and mine, is that you
need to owe it to yourself...you owe it to
yourself to become pretty excellent at sell-
ing.

And wonderfully enough selling is a learna-
ble skill. Every skill in business is learnable,
you can learn how to sell,
and once you learn it, it’s
sort of like riding a bicycle.
You do not have to go back
out and practise every sin-
gle day. Once you learn
how to ride a bicycle, you
can ride a bicycle for the
rest of your life.

Once you learn how to sell,
you can sell for the rest of
your life. But it’s a price you
must pay if you are going to be successful
as an entrepreneur. You have to be pre-
pared to pay that price. And it’s hard.

And since fear is the greatest obstacle too
failure as an adult what I say is...”do the
thing you fear”, which comes from Ralph
Waldo Emmerson, and the death of fear is
certain.

It's the most amazing thing in psychology is
when you confront a fear, you say 'I am
afraid of this, then I am going to do it. And
I am going to do it over and over until I no
longer have any fear of it.' And the most
amazing thing is, if you move toward a fear,
if you address a fear, if you do the thing
you fear, the fear goes away. It’s almost like
it disappears. Whereas if you back-off and

“Once you learn how to
sell, you can sell for the
rest of your life. But it’s a
price you must pay if you
are going to be successful
as an entrepreneur. You
have to be prepared to pay
that price. And it’s hard.”
Free download pdf