Mentors Magazine: Issue 3

36 | MENTORS MAGAZINE | EDITION 3

answer is stress. Is it causing you stress and
frustration and you're not happy, and
you're not making progress, and you don't
look forward to your work and your rela-
tionships and your life?

And it’s the same thing in business. How
do you know that you need to zero-base
something? It’s because it’s causing you a
lot of stress and frustration. And no matter
how hard you work, you cannot seem to
get the sales up and you can't seem to get
this person to do the job
they've been hired to do,
and you can't seem to
please this customer or
something like that. Be-
cause you have to keep ask-
ing... you have to be willing
to walk away.

So, one of the things I teach
in my coaching programme,
I say there is four ways to
change your life.

Number one is you can do more of certain
things. So, the question is, what should you
be doing more of in your situation today?
And the answer is, you should be doing
more of those things that work the very
best for you, one thing from which you are
currently getting your very best results. So,
no matter what your situation is, there are
some things that you are doing well that
are working.

The second way you can change your life or
your business, is you can do less of other
things. And what is it that you should do

less of? Well you should do less of those

things that aren't working, that are not giv-

ing you good results, that are not leading

to sales, that are causing you frustration.

They are not motivating you to do more of

it, you just do not want to do it at all.

So, the third way that you can change your

life or business, you could start something

new. And starting something new is the

hardest thing of all, because human beings

get in to the comfort zone, and the great-

est enemy of success in

business is the comfort

zone. The reason that... they

found at Harvard... is the

reason the top executives

would not change, is be-

cause they were in a com-

fort zone. And they were

comfortable there, and it

wasn't that great but at

least it was better than the

risk or the fear or the dan-

ger of trying something

completely new or different. And so, the

comfort zone is your greatest enemy.

So very often for you to change what

you're doing, you have to do something

new. And doing something new is really

the great breakthrough strategy of life. You

do something new, you use different tech-

nology, you use different ways of promo-

tion, you change the product that you're

offering, and the way that you are offering,

and the people that you are offering it to

and so on.

And there is all kinds of examples and com-

“So very often for you to

change what you're

doing, you have to do

something new. And

doing something new is

really the great

breakthrough strategy of

life.”