Mentors Magazine: Issue 3

MENTORS MAGAZINE | EDITION 3 | 61

neur or a business owner there is still

much to learn. Of course, there is more

than one way to learn what we need to

know. We can learn it on our own through

making mistakes in our business; some-

times this route can have fatal consequenc-

es on our businesses. Or we can learn from

other entrepreneurs through a coach or a

mentor or an advisory board or even a

mastermind. This type of source of learn-

ing has its place for an entrepreneur how-

ever these people are not al-

ways going to be

available when we

have to make vital

decisions at every

stage of the journey.

It is better to learn

to be a good entre-

preneur wherever

possible in advance

of challenges that

may arise in running a business day-to-day.

Of course, some of this learning can come

from other successful entrepreneurs who

have done it before. But we can also learn

a lot by reading books.

Reading is the best way of vicariously

learning. We don’t always have to make

the mistakes ourselves and we don’t al-

ways have to do everything by trial and er-

ror. It is so much better to learn from other

people who have done what we have done

or we have not done. Reading allows us to

stand on the shoulders of giants and learn

from people who have triumphed against

the odds and overcome huge challenges

and become successful.

Obviously, we have to be selective about

what we read. We can’t read trashy novels

and expect to get any real benefit from

them for our businesses; other than transi-

tory entertainment. So, we should make

sure that we read relevant books that are

educational – books that other entrepre-

neurs and business

owners read. We

can also read the

biographies of other

successful entrepre-

neurs to find inspi-

ration, motivation,

ideas and so much

more.

Books help us in so

many ways to succeed as an entrepreneur.

They can be a source of inspiration, devel-

op skills, and provide tips and business

strategies. They can help us to become suc-

cessful by providing the right knowledge,

new ways of thinking, new insights and

help us to develop necessary skills. Reading

can also influence the way that we do busi-

ness through personal development and

leadership skills. We can get a lot of new

ideas and tips allowing us to have multiple

we learn from the

successes of other

entrepreneurs but we

can also learn a huge amount

from the failures of other

entrepreneurs...