Mentors Magazine: Issue 3

(MENTORSMagazine) #1
80 | MENTORS MAGAZINE | EDITION 3

very short time... But you know through his
books and his other programmes, I was
able to meet him in that way.


And so, I talked about that ripple effect a
moment ago. And so, he is my role model
for wanting to have that ripple effect, that
transformational effect really on as many
people as I can before I am dead and be-
fore I leave this earth. And
so that’s the legacy that I
try to live up to every day.


Neil: Absolutely awesome
Stephen Covey, isn't he?


Noah: yeh


Neil: Noah, what I would
like to do is talk about the
time before you were an entrepreneur.
What difficulties did you have to over-
come when you started your business?


Noah: The main difficulty I had to over-
come was not knowing a damn thing about
how to build a business. I mean nothing. I
was... when I started successclinic.com in
1997... I was a Religious Studies major in
college. So, I literally started my company
from my college dorm room, you know just
like Michael Dell. Although Michael Dell
was a lot smarter than me. And I had abso-
lutely no idea what I was doing but I just
had a mission, I had a vision, a dream really
just to touch people's lives, to transform
lives around the world, you know with
‘afformations’ , with power habits, which
at that time was called permission to suc-
ceed.


I knew that the number one thing that
people needed was to actually to give
themselves permission to succeed. In fact, I
trademarked that phrase. Nobody was talk-
ing about that back then, now you hear
some people talking about it. But I actually
am the first person to actually break that
down of how you actually give yourself
permission to succeed
which I have discovered is
in fact the number one
thing holding people back.

So, the difficulty for me
was just now what do I do?
I mean what am I supposed
to do? It was starting from
absolute nothing in terms
of knowledge, experience
and money. I had no money, being a col-
lege student, a typical broke starving col-
lege student. So, I guess if there is any les-
son to be learned from me from my story
it’s that if you have a dream, if you have a
'why to' that is strong enough you will find
a way. Now there were a lot of mistakes
and bumps on the road certainly along the
way, but I just always kept that strong vi-
sion in my head and that's what kept me
going through the long lean years.

Neil: So how did you get from there, from
the point of knowing not an awful lot, to
where you are now? I mean obviously
there has been quite a steep learning
curve hasn't there?

Noah: Ha ha ha yeh. Honestly it was just
keep doggedly asking questions, and try to

“it was just keep
doggedly asking
questions, and try to
find the right
mentors, try to find
the right teachers.”
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