HAT’SBETTERTHANSTRIKINGLUCKY
seven?Gettingtwoofthemina row,that’swhat.
Elevatedluxuryisalwaysappreciatedandthat’sone
majoraspecttheyhaveincommon.The7 Series
metaphoricallydoesthatwithaplomb.TheX7takes
thingsa littlemoreliterally.
Heightenedluxuryisn’t
necessarilygivingmorespaceora bunchof
touchscreenslargeenoughtoputsometelevisionsto
shame.It’sevolvedinmeaningandevenmorein
approach.It’snowmoreaboutanticipatingneedsand
doingit instyleascomfortablyaspossible.Andthatis
whereBMWhaveraisedtheluxurygameoflate—
usingtherightmaterialsintherightplacesand
providingenoughmeansofadaptationtoprovidefora
completechangeofcharacterwhendemanded.
Whetherit’sdrivemodesforengineresponse,gear-shift
time,steeringfeel,adaptivesuspensionorbringing
evolvedambientlighting,advancedcontrols,andmore
fine-tuning,everyminutespentinthecarsfeelsmore
luxuriousandpersonal.W
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