2019-09-02 Bloomberg Businessweek

(Martin Jones) #1

24


Bloomberg

Businessweek

/

SEPTEMBER

2,

2019

THE ELEMENTS

PHOTOGRAPH

BY

EVAN

ORTIZ

FOR

BLOOMBERG

BUSINESSWEEK

a tighterchemicalbondwithcarbonthananyother,andit
creates, essentially, a shield against the ski-slowing moisture
that pervades snow most thoroughly when temperatures ap-
proach or rise above 32F. Fluorine is exquisitely unreactive; it
scarcely sticks to anything. That’s why PFOAs are a key ingre-
dient in Teflon. When firefighters spray foam laced with PFOAs
ontoa blaze,it hasa suffocatingeffect.
As youmighthave guessed, PFOAsarebadfor the
environment. Numerous studies have noted contaminated
drinking water near airports because of the PFOA-laced fire-
fightingfoamusedtoputoutairplanefires.Andin2010,after
Sweden’sVasaloppet,theworld’sbiggestNordicskicontest,
with30,000entrants, scientists tested the snow and soil and
found them tainted with fluorocarbons, which have been
linked to cancer, liver damage, birth defects, hypertension,
and strokes.
In July 2020 the European Chemicals Agency will ban the
sale, manufacture, and import of all products containing
PFOAs.Slightlylesstoxicandlessmiraculoustoskiers,with
a backbonecontainingjustsixfullyfluorinatedcarbonmol-
ecules,C6fluorocarbonseemspoisedtobecomeillegalin
Europein2022.Meanwhile,theU.S.EnvironmentalProtection
Agencyis investigatingnumerousU.S.waxpurveyors,includ-
ingSwixSportUSA, whose Norwegian parent company, Swix
Inc.,makesabout60%ofallfluoroskiwaxworldwide.
SwixSportsUSAdenieda requesttodiscusstheEPA’s
investigation; the EPA said in an emailed statement that certain
waxesareinviolationoftheToxicSubstancesControlAct.The
agencywouldn’tcommentonwhysomefluoroskiwaxesare
stillbeingsoldinshopsandonline.“Asa matterofpolicy,”it
said,“theagencyis unabletodiscusscompliancemonitoring.”
Speculationaboundsamongskiersthatit’sjusta matter
oftimebeforetheEPAoutlawsfluorowax.Since2009,Swix
hasbeentryingtofinda moreenvironmentallyfriendlywax
that’sasfastasfluoro.FastWax,basedinWatertown,Minn.,is
experimenting,too,andit planstostopjostlingforfluorowax
marketshare.“WhyfightfordeckchairsontheTitanic?”says
ownerCaseyKirt.
Infact,fluorowax,whichmadeitsdebutinthelate’80s,has
neverreallybeena bigmoneymaker.It isn’twildlypopularwith
thedownhillskiingmasses(overa quickthree-minuteschuss,
itsbenefitsarescant),andit accountsforonlyabout$50million
inannualsalesworldwide.Still,fluorohaslongcasta troubling
hazeoverthefewthousandcold-tolerantectomorphswhohud-
dleatthecoreoftheNordicskiuniverse.
PatrickWeaver,theNordiccoachattheUniversityof
Vermont,saysthatwheneverhewaxeswithfluoro,hedons
rubberglovesandwearsa $1,200vacuum-packfaceshield
repletewithtoxin-mitigatingfans.“Thestuffisn’tgoodfor
ourbodies,”Weaversaysaswediscussa 2011Scandinavian
findingthatskitechnicianshadupto 45 timesasmuch
fluorocarbonintheirbloodasnonskiers.“Andforme,this
is a career.”
ThankstoWeaver,fluorowaxisnowbannedfrommost
EasternIntercollegiateSkiAssociationraces.ManyU.S.
highschoolleagueslikewiseallowonlycheaper,slower
hydrocarbon-based wax, in part because pricey fluoro advan-
tages wealthier athletes. The bans are tough to enforce,
though, since there’s no inexpensive way to test whether a ski

is fluorinated. Last year, after the Norwegian Ski Federation
banned fluoro from all races for kids 16 and younger, it paid
a lab about $6,000 to swab 48 skis, one each from 48 youth
racers. Twelve skis carried “strong indications” they’d been
treatedwithfluorine; 12 morecarried“indications.”Dothese
resultsmeanthatNorwegianchildrenaredisproportionately
evil?Notnecessarily.Thenascenttestis hypersensitive;even
usinga fluorocarbon-tainted wax brush on a ski could yield
“strong indications” of cheating.
ThegoverningbodyofNordicskiing’sWorldCupcircuit,
theFédérationInternationaledeSki,hasnoplanstopro-
hibitfluorouse.KeyWorldCupracesdrawabout 14 million
Europeantelevisionviewers.Theworld’stopNordicskiers,
JohannesKlaeboandThereseJohaug,bothNorwegian,make
about$1million a year. With this kind of lucre at stake, a ques-
tion looms: What sort of desperate measures will the pros take
when fluorinated wax is illegal to bring into Europe, where
most races are held?
Some ski savants are battening down for a dystopian future.
“I’ve got to believe there’s going to be a black market,” says
Gardner, the ex-coach, who now runs a Vermont-based sports
marketing firm. “Will people cheat?” asks one ski store owner,
begging for anonymity. “I know they’re capable of it, because
I sell the wax.”
Myself, of late, I’ve been thinking about this half-used bar of
fluoro that sits in my basement, glinting like a contraband gem-
stone. The European Chemicals Agency advises against taking
fluoro to a landfill (it’ll just leech), so I’m going to use it in my
next race. Why not? One more hit of eerie, unnatural speed—
that’s all I ask, just one more hit. <BW>

THE RUB
This is the bar you’ve
got. Here’s what you
do withit.
((1)) Heat waxing iron
to about 295F;
temperature
depends on snow
conditions
((2)) Rub bar of wax on
baseofhot iron
((3)) Apply the melting
waxbarontoski
((4)) Letthe skisit
for 10 minutes,
optimally outside
inthe cold
((5)) Scrape with a thin,
flexiblescraper
((6)) Brush the ski six
to eight times with
a copperbrush
((7)) Brush repeatedly,
maybe 25 times,
with softer nylon
brush, until you can
no longer remove
wax from the ski
((8)) Ski
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