The Observer
Business 25.08.19 55
‘Even allowing that some
policies were not mis-sold,
billions of pounds still
remain with the banks’
Alliance of Claims Companies
T
hey are the three
queens of PPI, the
owners of giant claims
companies that have
banked hundreds of
millions of pounds
in fees from the PPI saga. But none
of them appears in newspaper rich
lists, and little is known about their
vast fortunes.
Lisa O’Neill, at 39 the youngest of
the PPI multimillionaires, is listed
as the 100% owner of Warrington-
based Gladstone Brookes, which
boasts on its website that it has
recovered more than £1bn for cus-
tomers. The company earns a 20%
cut from every PPI payment (this
used to be more , when fees were
higher), which adds up to a fees
bonanza worth at least £200m.
The second-biggest PPI claims
company is The Claims Guys , which
says it has obtained more than
£900m in payouts for clients since
- It is run by Helen Dwyer, 49,
named at Companies House as
How a trio of claims
executives raked in
millions from clients
Yes Loans grew into one of the
biggest loan brokerages in the UK,
handling 50,000 loans a month,
enjoying a profi t margin of more
than 50% and paying millions of
pounds a year in dividends.
But in March 2012 – after Joy
Chorlton had resigned as director
but wh ile it was under the control of
her son, Simon – the Offi ce of Fair
Trading revoked Yes Loans’s licence
to lend. It said it had engaged in
“deceitful and oppressive business
practices” and was unfi t to hold a
consumer credit licence.
We Fight Any Claim now operates
out of Cradoc House in Bridgend,
Wales, the building that was the
headquarters of Yes Loans in its
heyday. Simon Chorlton was a direc-
tor of We Fight Any Claim for 10
years, but according to Companies
House documents, he resigned
recently, in May 2019. Joy Chorlton
also resigned as a director, in
November 2017. In a statement,
the company said Joy Chorlton has
“nothing to do with the day-to-day
running” of We Fight Any Claim but
remains its 100% shareholder.
Lisa O’Neill’s joint director
at Gladstone Brookes, Anthony
Chorlton (no relation to Simon
Chorlton), also has a colourful past.
He previously worked at Avalon
Solicitors, a fi rm that made huge
profi ts from fees charged to min-
ers seeking compensation from the
government for a range of heart and
respiratory diseases.
In 2006 he was named by The
Lawyer magazine as one of two
equity partners in Avalon Solicitors,
also based in Warrington, which
in 2005-06 earned £21.2m in fees
and made a net profi t of £15.5m – a
margin of 73%. It is understood that
Chorlton’s partner, Andrew Nulty,
took around £13m, while Chorlton
himself earned around £2.5m,
dwarfi ng the earnings of most law-
yers in the UK’s top 100 fi rms that
year.
In 2009, Nulty was struck off
by the Solicitors Disciplinary
Tribunal after it found that he had
taken fees he was not entitled to.
Chorlton was not subject to disci-
plinary action.
Nulty’s brother, Martin, was
named in Companies House docu-
ments as a “person with signifi cant
control” at Churchill Sloan, another
PPI company where Anthony
Chorlton is a director along with,
until recently, O’Neill.
Meanwhile O’Neill has stepped
down as the director and secretary
of Gladstone Brookes, although in
a statement, Gladstone Brookes
said she remained 100% owner
of the company. It added: “We are
proud of the work that we have
done and the fact that our exten-
sive multimedia campaigns have
encouraged people to reclaim their
PPI premiums.”
that had leapt to around 190,000
per week.
The banks have railed against
speculative claims, but on Friday the
Competition and Markets Authority
rebuked RBS and Santander for failing
to send annual reminders to custom-
ers about their PPI policies and their
right to claim.
Even dead people are eligible to
make a PPI claim: solicitors dealing
with probate have been asking the rel-
atives of deceased individuals if they
wish to take action on that person’s
behalf before the deadline. Any pay-
out would then become part of the
dead person’s estate. Meanwhile, the
offi cial receiver is pursuing outstand-
ing compensation payouts in respect
of bankrupt and insolvent individu-
als to ensure creditors receive what
they are owed.
The deadline is aimed at drawing
a line under the scandal in order to
rebuild public trust in fi nancial ser-
vices and reduce uncertainty for banks
and other companies worried about
the open-ended nature of potential
PPI liabilities.
But the claims-management
industry is furious, and believes
many consumers will miss out on
the chance to reclaim what is right-
fully theirs. Last week, the Alliance of
Claims Companies (ACC) trade body
attacked what it said was an “artifi -
cially enforced deadline put in by the
Financial Conduct Authority to pro-
tect the banks”.
It said an estimated £50bn of PPI
policies were sold, and that while
£36bn had been paid out in redress,
around half of that was interest. “Even
allowing for the fact that some PPI
policies were not mis-sold, you can
see that this scandal is nowhere near
over, and billions of pounds remain
with the banks and lenders and not
with consumers,” said the ACC.
Emma Stranack , the lead for the
FCA’s PPI deadline campaign , said
now is the time to act, adding that
it had extended its helpline hours
to 8pm on weeknights and 5pm on
Saturdays: “Ultimately we don’t want
the UK public to miss their chance
to decide.”
Call one of the biggest PPI claims
fi rms – Th e Claims Guys – and its
automated phone system soon
reveals where the next bonanza
in payouts might lie. Press two,
it says, for claims concerning
“packaged bank accounts” , or
t hree for “payday loans”, or press
four if your complaint stems from
an “investment product”.
As the PPI fi nale approaches,
the claims management fi rms
have been trying to fi ll the void and
keep at least some staff employed.
What they’ve been searching for is
systemic mis-selling, which is why
“packaged” accounts could be the
next big thing. Th ese were bank
accounts that off ered “free” travel
or phone insurance, car breakdown
cover, and other “benefi ts” – all for
a £10-£13 monthly fee.
Th e problem for the banks is
that years ago, when these were
being heavily sold in branches,
staff rarely took the trouble to
ask whether those signing up
could actually use the benefi ts, or
already had cover for things like
breakdowns. Someone without
a car or phone, or who rarely
travelled abroad, was clearly
wasting their money paying for
such an account, and may have a
c ase. Th e sums will be smaller than
for PPI, but a claim’s a claim.
Next up is payday loans,
although this looks more diffi cult.
Customers who signed up for
short-term, high-cost loans were
often sold them on the basis that
they would borrow £100 and pay
back £150, when they should
have been told the real annual
percentage rate (APR). Th ose
who took multiple loans may have
signifi cant claims – if the provider is
still around. Wonga blamed a surge
in claims, in part, for its collapse.
Other areas the claims fi rms
have moved into is EU airline delay
compensation, which – depending
on how Brexit works out – may or
may not have a future.
Miles Brignall
What next?
Firms charging fees
to handle PPI claims
enriched their bosses.
By Patrick Collinson
ABOVE
Part of the
FCA’s deadline
reminder ad
campaign,
featuring an
animated Arnold
Schwarzenegger.
RIGHT
Staff at a
Barclays’
PPI claims
processing centre
in Poole, Dorset.
Photograph by
Adrian Sherratt
holding 75% or more of its shares.
Its accounts for the year to June
2018 reveal profi ts of £45m on a
turnover of £115m in 2018, and it
paid dividends totalling £33.9m.
Given Dwyer’s 75% control, that sug-
gests she earned at least £25m in
that year alone.
Joy Chorlton, 64, is the third in the
trio of female PPI multimillionaires.
Her company, We Fight Any Claim,
says it has won £5 00m in payouts
for mis-sold PPI , and is best known
for an advertising campaign fronted
by John Cleese.
Chorlton is listed at Companies
House as the “ultimate controlling
party due to her 100% shareholding
in the company”.
Chorlton heads a family with a
controversial fi nancial past. She was
a director of Yes Loans, a company
founded by her late husband, Keith,
which encouraged customers to
take out expensive short-term pay-
day loans.
ABOVE
John Cleese
appeared in
advertising
for claims-
management
fi rm We Fight
Any Claim.