BSLBT on Social

Social media platforms

play an important role

in keeping today’s Deaf

communities in touch,

and the ability to

upload sign language

videos means that

there are no barriers to

communication.

As you would expect,

social has provided

BSLBT with brand

new ways to connect

with our audience and

we’ve established a

strong, BSL-focussed

presence across

all the major

platforms.

As Deaf

people tend

to favour visual

information, videos

and photographs

dominate our social

media feeds. Snippets

from our comedies are

especially popular on

Facebook; for example,

the spoof “Hearing

Awareness” training

session from our BSL

sketch show, Deaf

Funny, has clocked up

over 150,000 views.

As if that’s not enough,

views of the even more

popular “Deaf Class”

sketch (inspired by the

‘Class System’ sketch

with John Cleese) have

topped 300,000.

We keep our followers

updated on our

programmes from the

moment they receive

the green light onwards

• from castings and the
  latest production news,
  right through to the
  film festivals they go
  to and the awards that
  they win.

Currently at

approximately 25,000,

our Facebook page’s

“Likes” have doubled

since 2016 and our

Twitter followers have

increased by 50% in

the same time, now at

around 7,500. Since

its establishment in

2017, our Instagram

account has gained

over 3,000 followers

and our fledgling

Pinterest platform is

also growing.

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