2019 ADCOLOR AWARDS SPECIAL ADVERTISING SECTION
ast year, ADCOLOR asked our
community to think about the
past and decide what they wanted
the future to be. More than 1,200
people came together to examine,
discuss and share not only the moments that
shaped us personally, but also those that
shaped us collectively as a society. It created
a moment of truth for the industry.
This year, we’re asking ourselves: “What
are we willing to take a stand for?”
Standing for something means more
than social media approval. It means being
uncomfortable. ADCOLOR has maintained
a discomfort with the status quo for 14 years
to keep our focus on one thing: advocacy.
Every year we work with GSD&M to
create a rallying statement that provides a
foundation for our advocacy. It inspires us to
do more and to be better. Here is this year’s:
“When you truly declare yourself to
be for what you’re for and against what
you’re against, you may be misunderstood,mistreated, punished
or labeled. Stand
any way. Because when
the rules are designed
to break you down,
there is no choice but
to break the rules. At
ADCOLOR, we will
break those rules
together. Because
here, no one stands alone. We will drive
change every day through education and
accountability. Allies will drive change
by using their privileges and platforms to
empower and employ. We will force this
industry to break its own rules and reform
itself with some of that liberty and justice
we hear so much about. We will take a
knee. We will keep climbing. And we won’t
stop talking the talk and walking the walk.
ADCOLOR 2019 is about celebrating brave
moves and inspiring more. This is a year of
action. This is our time to Take a Stand.”L
The 2019 class of honorees, nominees and
Futures have stood up to the status quo and
stared down fear while moving us all forward.
This is the time for champions,
advocates, allies and members of the
creative industries to work harder, more
intentionally and bravely so none of us have
to stand alone.BY TIFFANY WARREN
PRESIDENT AND FOUNDER, ADCOLOR; SVP,
CHIEF DIVERSITY OFFICER, OMNICOM GROUPWhat Are
Yo u W i l l i n g
To Ta ke a
Stand For?
A1 AUGUST 26, 2019 |^ ADWEEK