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Los Angeles Times - 23.08.2019

(Brent) #1

C4 FRIDAY, AUGUST 23, 2019 LATIMES.COM/BUSINESS


board with South America,

South Africa and North

America as rising oil prices

squeeze profit margins.

The Australian airline

wants to start direct flights

connecting Sydney to New

York and London as soon as


  1. Chief Executive Alan
    Joyce describes the services
    as aviation’s final frontier.
    The services aren’t yet a
    sure thing. Qantas still
    hasn’t decided on a Boeing
    or Airbus plane that can fly
    the route fully laden and
    without a break. And it’s not
    clear how passengers will
    tolerate living in the cabin
    for the better part of a day
    and night.
    “The things we learn on
    these flights will be invalu-
    able,” Joyce said on a call
    Thursday.
    Joyce has previously said
    he plans to choose either
    Boeing’s 777-8X or Airbus’
    ultra-long-range A350-


900ULR and -1000ULR for

the flights. Competition for

the contract gives Qantas

more leverage over price.

In 2018, Joyce said Qantas

and the aircraft manufac-

turers were dreaming up

cabin interiors geared

toward surviving such mara-

thon flights — possibly in-

corporating bunks, child-

care facilities and even

somewhere to work out.

“We’re challenging ourselves

to think outside the box,” he

said. “Would you have the

space used for other activ-

ities — exercise, bar, creche,

sleeping areas and berths?

Boeing and Airbus have

been actually quite creative

in coming up with ideas.”

But later Joyce said

Quantas had ditched those

notions; instead, passengers

will be given a space to

stretch and have a drink of

water. The more spartan

comfort levels underscore

Qantas’challenge. There are

other barriers too: Although

Joyce said the planes pro-

posed by Boeing and Airbus

for the ultra-long-haul

flights can make the dis-

tance, neither can carry the

weight that Qantas initially

targeted.

Even after promoting

Project Sunrise for years,

Joyce said he’d be ruthless.

“We will kill the project” if the

economics don’t stack up, he

said.

In an interview with

Bloomberg Television on

Thursday, Joyce said the de-

lay to Boeing’s 777X pro-

gram hasn’t excluded the

U.S. manufacturer from the

deal. He said Boeing had of-

fered Qantas a “transi-

tional” solution to accom-

modate for any delay. He

didn’t elaborate.

“This is still a very com-

petitive race,” he said.

Whitley writes for

Bloomberg.

QANTASis trying to roll out a network of super-long direct services connecting

Australia’s east coast with South America, South Africa and North America.

William WestAFP/Getty Images

Qantas plans to test


passengers’ endurance


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