South African Home Owner – September 2019

september 2019 177

FURNITUREFOCUS

Africa’srichheritageis whatunderpinsmanyofitsproducts’

narratives.JohanPienaarofPierreCronjeFineFurniture,a

CapeTown-baseddesignandmanufacturingfirmthatprides

itselfonitshand-crafted,solidwoodfurniture,believes:“It’s

usingdesignbytellinga storyofyourrootsandheritageand

combiningit witha cleanandfreshapproachtowardsthe

future.I thinkit’simportanttoreflectwhoyouare,butit still

needstoberelatabletocurrentdesigntrends.”

Mostimportantly,hesays,anAfrica-inspiredpieceneeds

tobemadein Africa.“Thereis a rawnessandauthenticity

thatgetslostwhenmadebymass-producesuppliersusing

inferiormaterials.Onealsoneedstobeawareofwhich

timberis sustainableandshouldnotcontributetoemptying

naturalforests.Alltimberusedat PierreCronjeis certified

andsustainable.”Q

WiththankstoDitauinteriors,FabricBank,OKHA,PierreCronje

FineFurniture,TheCollectionStudio,TheUrbanative

andWeylandts

“Onealsoneedstobeawareofwhichtimberissustainableandshouldnotcontribute

toemptyingnaturalforests.”–JohanPienaar,PierreCronjeFineFurniture

Pierre Cronje Fine Furniture Pierre Cronje Fine Furniture

Pierre Cronje Fine Furniture