leading ideas
24
27
816
19
8
19
16
Blockchain’s benefits for
the aviation industry
Chuck Marx, Rachel Parker Sealy,
and Scott Thompson
Sharing data about aircraft history,
maintenance, and operations could
improve aerospace businesses.
Three reasons Net Promoter
Score is past its prime
Matt Egol
The metric was useful in a simpler
environment, when companies
were beginning to understand the
importance of customer experience.
But it’s time to replace it.
Competing for consumers
in driverless cars
Felix Kuhnert
Once drivers become passengers,
a new “fifth-screen” economy
will flourish, focused on the in-
car experience.
How business schools can
change the world
Deepa Krishnan
Exposing management students
to people in adversity can help
develop future leaders who’ll be
motivated to build a more equitable,
sustainable world.
Creating happier employees
Laura W. Geller
Professor Jochen Menges on the ways
companies can develop well-being
initiatives that genuinely make people
feel better.