2019-09-01 Martha Stewart Living

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Melinda Roots, The Drama Queen

“Say goodbye to roots drama!”

©2019 L’Oréal USA, Inc.

*#1 in unit and dollar sales in the root concealer market for the 52-week period
ending February 2018, within 41 countries comprising 87% of world GNI.

SIMUSIMUSIMUMULATILATILATIONONON

SIMULATION

CONCEALER

#1 ROOT

IN THE WORLD*

3 SHADES 8 SHADES

MAGIC ROOT PRECISION PEN

MAGIC ROOT COVER UP SPRAY

MAGIC ROOT

Easy gray coverage in seconds

Lightweight, quick-dry formula

Easy, targeted application

Good for all hair types

NEW!