G
lobal Goals Week kicks off in September alongside the
United Nations General Assembly in New York. The
umbrella initiative brings together citizens, civil society,
government, the private sector, and others from around the
world to discuss ways to create a more sustainable future.
Global Goals Week is an opportunity for all stakeholders to
collaborate, showcase work, and set pathways toward achieving
the broader Sustainable Development Goals (SDGs). Founded
in 2015, the 17 SDGs aim to tackle some of the world’s largest
challenges, including hunger and poverty, education and
equality, and sustainability and clean energy.
SAMSUNG AND UNDP
On August 7, at the “Unpacked” unveiling event for its Galaxy
Note 10, Samsung announced the expansion of its partnership
with the United Nations Development Programme (UNDP). The
Samsung x Global Goals Campaign is an addition to Samsung’s
already existing corporate social responsibility (CSR) eff orts,
which will allow Galaxy users to directly partake in achieving
the Global Goals.
The campaign includes an educational and donation-based
mobile app that lets millions of Galaxy users learn more about
the Global Goals and help support the issues that matter most
to them. By engaging with short ads on the app, Samsung
users will be able to donate 100% of the ad revenue Samsung
SPONSORED CONTENT
Samsung is partnering with the United Nations Development
Programme to tackle some of the world’s biggest problems.
Creating a More
Sustainable Future
generates to the Global
Goals. In addition, a portion
of the proceeds generated
from sales of the special-
edition accessories will go
directly to UNDP in support
of the Global Goals.
“Now, more than ever,
we have the potential to use
the power of technology
to address the world’s
most pressing challenges,”
says DJ Koh, President
and CEO of IT & Mobile
Communications, Samsung
Electronics. “Our partnership
with the United Nations
Development Programme
will provide Galaxy users
with easy, impactful ways
to learn about the Global
Goals and support the
causes important to them so
we can collectively make a
diff erence.”
FACING BIG
CHALLENGES
Samsung recognizes that
the Global Goals address
some of the world’s most
challenging issues. Since
it originally announced its
support of the Global Goals
in 2016, the company has
aligned its CSR eff orts to
the goals with a focus on
education, sustainability,
health, and local
engagement—Samsung’s
own priority areas for its
citizenship eff orts.
In the area of
sustainability, Samsung
created the Galaxy
Upcycling program, through
which engineers innovate
to upcycle old Galaxy
smartphones for use as
IoT solutions. In a world
where approximately 50
million tons of electronics
are discarded each year,
Samsung has taken a bold
and meaningful approach
to recycling through
innovation.
Samsung employees in
Latin America teach
children STEM using
Galaxy tablets to enhance
the learning experience.
