T
HIS ISSUE MARKS the 10th anniversary of AFAR.
It is a humbling and gratifying occasion for us. When we started
AFAR, the world was in the midst of the Great Recession. People
weren’t traveling. Businesses weren’t opening. And that went double—
OK, quintuple—for print magazines.
But we were committed to the idea that travel, when undertaken with an open
mind and heart, could enrich people’s lives. And that the more people traveled this
way, the better off the world would be. If we could be the voice and inspiration for
this mind-set, this way of travel—what a great thing to do with our lives.
Thankfully, due to an incredible team of people here at AFAR, the support of many
partners, and you, our readership of discerning, global-citizen travelers, we have found
our place. Every issue of our magazine is read by more than a million people, and every
month, millions more visit afar.com. Through our nonprofit program Learning AFAR,
we have helped to send over 1,300 high school students on life-changing travel
experiences. And I like to think we have enhanced millions of lives by inspiring and
guiding people to engage in deeper and more fulfilling travel.
Not only that, the world has become more receptive to our message and values.
“Experiential travel” was an arcane term when we dedicated ourselves to it; now it is
so widely used, it is almost banal. The number of people traveling has nearly doubled
in the last 10 years. This is not too much travel. Far from it. That would be like saying
too much living, too much learning, or too much personal growth. But, unfortunately,
many people are taking an almost acquisitive approach to travel. They want to see
the most popular places, take a picture, share it with their friends, check the box, and
move on, without any deep interaction with the locals, without any serious contem-
plation of what the place is about. So, we see our work as far from done.
We are committed to continuing to serve the world’s best travelers: those who
are dedicated to traveling the moment they walk out their front door, to searching
for the distinctive, and to leaving the world a little bit better than they found it. You
are the role models who can help change the outlook of those who flock to the most
overrun places, and we genuinely believe that, together, we can make the world less
divided, more open, and more responsible.
It is fitting that this issue is themed around
happiness. Although there is much to be con-
cerned about and much to improve, we remain
optimistic about the future. Thank you for
your support and for traveling deeper with us
for a decade.—GREG SULLIVAN
Cofounder & CEOQuite a Trip
founder’s note
AFAR cofounders
Greg Sullivan, left, and
Joe Diaz joined the Egyptian
Arab Spring celebration
in Cairo’s Tahrir Square in
February 2011.We genuinely
believe that,
together, we can
make the world
less divided, more
open, and more
responsible.18 AFAR SEPTEMBER/OCTOBER 2019Q.^SA
KAMAKI